What We Do

Six Services. One Buying Relationship.

We don't offer a full-service agency retainer. We specialize in local market media — broadcast, streaming, and radio — bought intelligently.

What We Do

Strategic Media Buying.
Built for Regional Brands.

We don't offer a full-service agency retainer. We specialize in what we're best at — buying local market media intelligently.

Broadcast TV Buying

Premium local and network broadcast buying across major affiliates. Station mix, daypart strategy, and CPP-optimized scheduling built around real market coverage.

Streaming TV / CTV

Connected TV and OTT buying across premium inventory. Targeted by DMA, audience segment, and incremental broadcast reach — not just total impressions.

Radio Buying

Strategic AM/FM buying for regional market coverage. Format selection, frequency strategy, and cross-platform coordination with your TV and streaming schedule.

Market Efficiency Audits

A second opinion on your current media plan. We analyze coverage, duplication, frequency curve, station mix, and CPP to identify exactly where you're leaving market share on the table.

Audience Strategy

DMA-level audience analysis. We map your customer geography against premium programming inventory to find the right coverage at the right cost-per-point.

Event Media Planning

Specialized planning for one-week retail events, expos, and seasonal campaigns. Frequency weighting, decision-time scheduling, and multi-format integration.

Our Approach

We Buy Media Like Operators, Not Order Takers.

Built around real market behavior — not rate card defaults.

Coverage-First Strategy

We don't start with rate cards. We start with DMA-level coverage maps, GRP targets, and CPP benchmarks. Station selection follows the strategy — not inventory availability.

Station Mix Intelligence

We've negotiated from both sides of the table. We know which affiliate combinations maximize unduplicated reach — and which ones inflate schedule weight without adding real market coverage.

Broadcast + Streaming Integration

Streaming now reaches local audiences through YouTube TV, Hulu Live, and FuboTV. A well-integrated plan identifies where CTV adds incremental reach — and where it's simply duplicating your broadcast buy.

Event-Week Precision

One-week events require a different frequency curve — back-weighted toward decision time, not spread evenly across the flight. We've built hundreds of event schedules. We know exactly where the weight needs to land.

How It Works

From Audit to Execution.

A focused, four-step process built around your market, your audience, and your goals.

01

Market Efficiency Audit

We analyze your current media plan — coverage, duplication, frequency, station mix, and CPP — against your market and goals.

02

Coverage Strategy

We build a DMA-level strategy around your target audience, premium inventory availability, and broadcast + streaming integration.

03

Media Execution

We negotiate, buy, and traffic campaigns across broadcast TV, streaming TV/CTV, and radio with a single point of contact.

04

Performance Analysis

Post-campaign analysis of coverage delivery, CPP performance, and frequency efficiency. Every plan gets smarter.

Who We Work With

Media Buying Built
for Regional Growth.

We work with regional brands that run local media and need to maximize every dollar of market coverage.

Home Improvement

Regional dealers, contractors, and home service brands

Outdoor Living

Patio, pool, landscaping, and outdoor retail

Retail Events & Expos

One-week sales events, tent sales, and consumer expos

RV & Marine

Dealerships and seasonal inventory events

Furniture & Home

Regional furniture chains and home goods retailers

Regional Retail Chains

Multi-location retailers expanding local market coverage

No Pitch. No Commitment.

Request a Free Market Efficiency Audit.

Before you spend another dollar on local media, let us take a look at your plan. We'll identify coverage gaps, duplication issues, and opportunities to improve market efficiency.