Same Budget. Better Market Coverage.
We built Fox Media from the inside out — decades owning and operating stations before moving to the buy side. That perspective changes how we negotiate rates, build station mix, and integrate broadcast with streaming.
$600M+
In Transactions
Four decades of broadcast, radio, and streaming media buying across U.S. markets.
100+
U.S. Markets Covered
Active station relationships across 100+ DMAs — broadcast, cable, and streaming.
63%
Lower CPA
Clients see dramatically lower cost-per-acquisition through optimized inventory strategy.
5×
More Audience Weight
In direct market comparisons, optimized station strategy and frequency allocation delivered more than 5× the GRP weight on equivalent spend.
Most Media Plans Waste Reach.
Regional advertisers routinely overspend on duplicated audiences, buy the wrong station mix, and run schedules that peak at the wrong time. These aren't minor inefficiencies — they compound across every campaign.
Most multi-affiliate schedules overlap heavily. You're paying full price to reach the same households your other stations already covered.
Buying the wrong combination of affiliates is one of the most expensive mistakes in local TV. Not all reach is equal — and audience overlap isn't visible in the rate card.
Heavy early-week schedules build awareness but don't drive action. Plans need to peak near purchase intent — especially for one-week events and seasonal campaigns.
Most CTV buys target broadly and duplicate existing broadcast reach. Incremental audience — not total impressions — is the metric that determines whether streaming is working.
Media spend routinely spills into zip codes with low customer density. DMA-level mapping tells you where reach converts — and where you're funding coverage that doesn't return.
Smarter Buying.
Same Budget.
How we improve market coverage without increasing spend.
Home Improvement
Southeast Regional Market
38%
Duplication Reduced
22%
CPP Improvement
Same
Budget
Challenge
Client was buying three affiliates with heavy schedule overlap and under-leveraging streaming reach.
Outcome
Consolidated to two-affiliate strategy with CTV overlay. Reduced duplicated reach by 38% and improved CPP efficiency.
Event Media Planning
Midwest Retail Event
+29%
Event Week Reach
Days 3–5
Frequency Peak
TV + CTV
Format
Challenge
Five-day sales event with schedule weighted evenly across the flight — too early, too light near close.
Outcome
Restructured frequency curve to back-weight the final three days. Streaming added for household reinforcement during event week.
Request a Free Market Efficiency Audit
Tell us about your market and current media approach. We'll identify coverage gaps, duplication issues, and efficiency opportunities — at no cost.
What we analyze
Station mix — are you buying the right affiliates for your market?
Duplication mapping across your active affiliate schedule
CPP benchmarking against current market rates
Frequency curve — are you weighted near decision time?
Broadcast + streaming overlap — where are you paying twice?
DMA coverage gaps — where does your reach not convert?
No Commitment Required
The audit is free. No retainer, no contract, no pitch. If we see opportunities to improve your media efficiency, we'll show you exactly what they are.